Archive - Almsford

We mistake data for understanding

When 96% of marketers use the same tool, what's it worth?

Apr 13 • Nick Laurance

Brand is back

But back to what, exactly?

Apr 7 • Nick Laurance

March 2026

The data tells you who’s in the room.

Then what?

Mar 30 • Nick Laurance

Friction was a bug

The FCA just made it a feature

Mar 24 • Nick Laurance

$116bn came back to fintech.

But deal volume just hit an eight-year low.

Mar 16 • Nick Laurance

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